Key elements of a good story

This is one of, if not, the best talks I have seen on why stories are powerful for leaders, and how to tell a compelling and effective one.
Here is what I came away with as the key elements but I encourage you to take the 7-14 minutes (depending on your listening speed) to listen to see if you glean more.

Elements of a good story
A.  Key questions to answer
– What is the Context?
– What is the Conflict?
– What is the Outcome?

B.  Key Attributes to provide
– Create tension and then release it over and over
– Build an idea
– Communicate value

Be exceptional!

Bill – Certified Growth Coach, Foundations in NeuroLeadership certified, PI Certified Partner, MG100 member coach

For MA companies ONLY, as an approved Training and Development provider, Catalyst Growth Advisors can offer up to 50% off program fees. Click here to see if you qualify.

Please click here to download the free pdf version of my book Further, Faster – The Vital Few Steps that Take the Guesswork out of Growth. There is also a link to Amazon for the audio, e-book or paperback versions.

Published by Bill Flynn

Gazelles Member Advisor and early stage startup specialist with a proven track record with 16 Boston-based startups (9 to date with 5 successful outcomes, advisor to 7 others); SMB to Fortune 500 companies. 20+ years of Senior Sales, Marketing and GM experience in industries including mobile advertising, security, digital advertising, e-commerce and IT. Core Competencies: Player/Coach, Metrics-driven, Execution-based philosophy, Life-long learner

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.