Key elements of a good story

This is one of, if not, the best talks I have seen on why stories are powerful for leaders, and how to tell a compelling and effective one.
Here is what I came away with as the key elements but I encourage you to take the 7-14 minutes (depending on your listening speed) to listen to see if you glean more.

Elements of a good story
A.  Key questions to answer
– What is the Context?
– What is the Conflict?
– What is the Outcome?

B.  Key Attributes to provide
– Create tension and then release it over and over
– Build an idea
– Communicate value

Be exceptional!

Bill – Certified Growth Coach, Foundations in NeuroLeadership certified, PI Certified Partner, MG100 member coach
(bill@catalystgrowthadvisors.comwww.catalystgrowthadvisors.com)

For MA companies ONLY, as an approved Training and Development provider, Catalyst Growth Advisors can offer up to 50% off program fees. Click here to see if you qualify.

Please click here to download the free pdf version of my book Further, Faster – The Vital Few Steps that Take the Guesswork out of Growth. There is also a link to Amazon for the audio, e-book or paperback versions.

Published by Bill Flynn

Gazelles Member Advisor and early stage startup specialist with a proven track record with 16 Boston-based startups (9 to date with 5 successful outcomes, advisor to 7 others); SMB to Fortune 500 companies. 20+ years of Senior Sales, Marketing and GM experience in industries including mobile advertising, security, digital advertising, e-commerce and IT. Core Competencies: Player/Coach, Metrics-driven, Execution-based philosophy, Life-long learner

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