Can you state it clearly in one sentence?
- Lead the industry in industrial cleaning and food safety – Ecolab
- Global leader in innovative, fast-growing medtech solutions – Boston Scientific
- Providing the best creative professional desktop tools for websites – Adobe
- Be the technology company that makes banking joyful – DBS Group
- Enrich lives through technology – Best Buy
Many of these differ but all have one thing in common – A clear and compelling statement that describes what it means to win for each organization.
It takes effort to distill your vision into one clear and motivating message. Once you do, it helps to align everyone in your company toward one goal. It simplifies prioritization and adds velocity to your business.
Imagine having every single team member focused on achieving one overarching goal. Everyone has a rubric in which to measure what they do day to day, week to week, etc. Each team member and leader can ask how is it that we contribute to this goal. What do we need to do more of, less of, or improve?
What do you think would happen? How would it affect your time and theirs? How would it affect your decisions?
I help my clients to do just this in our work together. We look at the internal and external factors that help to inform an impactful strategy that helps to achieve your vision. We craft the operating plan over several years to shape and create the building blocks to make that strategy a reality. We course correct along the way as they learn and create their own future.
I suggest that you start with your own Vivid Vision that will help you attract the best team members, that will inform and guide your strategy and execution that ultimately drive your top and bottom lines. More here with suggestions in all these areas.
Take CVS, for example, whose vision is helping people on their path to better health. Yet, until 2014, the company sold cigarettes. That year, they removed cigarettes from their shelves, because even though it was a profitable item for them, encouraging people to smoke didn’t fit with who CVS is. It’s not in line with their core purpose. Initially, the company took a hit, but within eighteen months, its earnings per share rose considerably.
They knew their guiding vision and core purpose. This beacon and strong foundation combined to help them stick with who they are and what success looked like for them, which paid off in the long run.
If you or someone you know is interested in taking the guesswork out of growth, who feels like the company is running their lives and taking up much more time than they thought or hoped, pass this article along or drop me a line – contact info below.
More detail is also provided in my book Further, Faster – The Vital Few Steps that Take the Guesswork out of Growth.
Bill – Certified Growth Coach, Foundations in NeuroLeadership certified, PI Certified Partner, 100COACHES member coach
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Please click here to download or purchase my book Further, Faster – The Vital Few Steps that Take the Guesswork out of Growth.