Do you know what truly matters to your team and your core customers?

When you first start to study a field, it seems like you have to memorize a zillion things. You don’t. What you need is to identify the core principles – generally three to twelve of them – that govern the field. The million things you thought you had to memorize are simply various combinations of the core principles.” – John T. Reed, Succeeding

The Core Principles I have come to believe are the most important in business are:

  • Performance is a team sport
  • Business scales through cohesive systems
  • Cash is the primary growth metric

What is a team?

  • A group of people often ranging from 3 to 12 individuals
  • All team members share a common goal as well as the rewards and responsibilities for achieving them
  • Will readily set aside individual and or personal needs for the greater good of the group

Does your team share a common goal?

Does each team member feel safe to speak up, say “I don’t know” and “I need help”?

Providing a vision of success and contribution for your team is vital. Also, being the first to be vulnerable and showing your humanity and fallibility sets the tone for everyone else to create a psychologically safe environment.

Business systems

Have you established a set of interdependent, reliable systems that have critical inputs and outputs for each? For example:


Lastly, have you built a 3-year plan that outlines how much cash you need in front of growth – people, resources, software, hardware, etc,?

What sources are supplying that cash – customers, lending institutions, investors, others?

Focusing on the few things that truly matter to your team members and customers will take you Further, Faster to scaling your business and your team!

Be Exceptional!

Bill – Certified Growth Coach, Foundations in NeuroLeadership certified, PI Certified Partner, 100COACHES member coach

(; For MA companies ONLY, as an approved Training and Development provider, Catalyst Growth Advisors can offer up to 50% off program fees. Click here to see if you qualify.

Please click here to download or purchase my book Further, Faster – The Vital Few Steps that Take the Guesswork out of Growth.

Published by Bill Flynn

Gazelles Member Advisor and early stage startup specialist with a proven track record with 16 Boston-based startups (9 to date with 5 successful outcomes, advisor to 7 others); SMB to Fortune 500 companies. 20+ years of Senior Sales, Marketing and GM experience in industries including mobile advertising, security, digital advertising, e-commerce and IT. Core Competencies: Player/Coach, Metrics-driven, Execution-based philosophy, Life-long learner

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