Strategic Planning – Taking advantage of market white space

Strategy is about thinking. Planning is about doing.

We are in the season of thinking about the future. This article from Graham Kenny hits on several important topics to help you differentiate yourself from your competitors.

  1. Separate your operational plans from your strategic plans. Every year, I walk my clients through a rolling three-year planning process focused on financial targets and the activities they need to strengthen or add to continue to make their offering the de facto choice for their core customers.
  2. Strategy is an evolving process. Thinking about how trends like technology, demographics, etc. will impact your offering as well as what internal and external factors to keep in mind are essential to a great strategic process.
  3. Insight is key to improving strategy. The “aha” moment. Looking at things with a beginner’s mindset. Getting out of the office to see and experience the struggles your customers are experiencing. All of these can impact new and innovative ways to shape your products and services.

Mr. Kenny offers more detail in his HBR article – Strategic Planning should be a Strategic Exercise.

IMPORTANT – I am taking on two more new clients in the coming year. Please contact me if you would like to learn how I help my clients create a unique and compelling strategy.

Be Exceptional!

Bill – Certified Growth Coach, Foundations in NeuroLeadership certified, PI Certified Partner, 100COACHES member coach – (

For MA companies ONLY, as an approved Training and Development provider, Catalyst Growth Advisors can offer up to 50% off program fees. Click hereto see if you qualify.

Please click here to download or purchase my book Further, Faster – The Vital Few Steps that Take the Guesswork out of Growth.

Published by Bill Flynn

Gazelles Member Advisor and early stage startup specialist with a proven track record with 16 Boston-based startups (9 to date with 5 successful outcomes, advisor to 7 others); SMB to Fortune 500 companies. 20+ years of Senior Sales, Marketing and GM experience in industries including mobile advertising, security, digital advertising, e-commerce and IT. Core Competencies: Player/Coach, Metrics-driven, Execution-based philosophy, Life-long learner

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: