Why diverse groups are better for decision making

In a twelve year old article from Kellogg School of Management, which is also backed up by recent research of how cognitive diversity in a group setting has many positive effects such as:

  • Mitigating unconscious bias
  • Fostering new ideas
  • Merging different ideas
  • Enhanced learning
  • Improved problem solving
  • Better decision making
  • Enhancing compassion,

the authors explain how better decisions often are made when just one person from an out-group is invited into the problem solving process. More in the article below.

IMPORTANT: Ironically, homogeneity within a group increases confidence in decisions but often results in worse outcomes relative to heterogeneous groups.

“The mere presence of diversity in a group creates awkwardness, and the need to diffuse this tension leads to better group problem solving”, says Katherine Phillips, an associate professor of management and organizations at the Kellogg School of Management.

You can read the full and brief article here.

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Published by Bill Flynn

Gazelles Member Advisor and early stage startup specialist with a proven track record with 16 Boston-based startups (9 to date with 5 successful outcomes, advisor to 7 others); SMB to Fortune 500 companies. 20+ years of Senior Sales, Marketing and GM experience in industries including mobile advertising, security, digital advertising, e-commerce and IT. Core Competencies: Player/Coach, Metrics-driven, Execution-based philosophy, Life-long learner

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