“Cultural Fit” Hasn’t Been Working. What About “Culture-Add?”

Hi all!

I highly recommend this brief yet informative article from David Rock. He is challenging the process of hiring for cultural fit. He provides two examples from well-known companies that focus on adding cognitive diversity into teams resulting in increased performance.

Here are my takeaways:

  • Diverse teams have higher IQs and EQs.
  • Diverse teams feel less productive and homogenous but consistently produce better results. Rock provides evidence.
  • Hiring for core values, well-rounded teams as priorities over job skill set creates higher performing teams, and teams of teams.

This perspective dovetails well into what Bill Campbell, the so-called “Trillion Dollar Coach” taught us with his primary focus on teams working with Apple, Google, Intuit, and many other successful companies years before they made it.

“When players (team members) find themselves in a situation where management has a great deal of integrity and they can depend on my word or anybody else’s word in the organization, they feel secure. And if the players feel secure, they don’t want to leave here. And if they don’t want to leave here, they’re going to do everything they can on the court to stay here.” – Red Auerbach, team-focused executive, Trillion Dollar Coach

Creating and leading diverse teams can be your number one competitive differentiator while also creating a highly productive and fulfilled set of teams and team members.

Please see the full article here.

Be exceptional!

Bill – Certified Growth Coach, Foundations in NeuroLeadership certified, PI Certified Partner, MG100 member coach

(bill@catalystgrowthadvisors.com; www.catalystgrowthadvisors.com)

For MA companies ONLY, as an approved Training and Development provider, Catalyst Growth Advisors can offer up to 50% off program fees. Click here to see if you qualify.

Please click here to download or purchase my book Further, Faster – The Vital Few Steps that Take the Guesswork out of Growth.

Published by Bill Flynn

Gazelles Member Advisor and early stage startup specialist with a proven track record with 16 Boston-based startups (9 to date with 5 successful outcomes, advisor to 7 others); SMB to Fortune 500 companies. 20+ years of Senior Sales, Marketing and GM experience in industries including mobile advertising, security, digital advertising, e-commerce and IT. Core Competencies: Player/Coach, Metrics-driven, Execution-based philosophy, Life-long learner

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