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| Why People Do What They Do & What It Means For You Bob Moesta has had the greatest influence on my perspective as it relates to sales and marketing. I wish I had found him decades ago as my life as CMO and CRO would have been SO much easier. Enjoy this 45-minute podcast episode explaining the science behind decision making related to selling and marketing. I guarantee you will be surprised and fascinated. For instance, when speaking with someone who bought a mattress unexpectedly, he finds out through a quick series of unusual questions that the buying journey had started three years earlier. It wasn’t until his wife gave him permission to do so did he buy it “on the spot”. He also explains why Snickers does not compete directly with Milky Way. I highly recommend you take the time to listen. If you want to talk further, I have been studying Jobs to be Done for many years and have connected with some of the players including Bob. Please give me a call. I love talking about this stuff. Be exceptional! Bill – Certified Growth Coach, Foundations in NeuroLeadership certified, Predictive Index Certified Partner (bill@catalystgrowthadvisors.com; www.catalystgrowthadvisors.com)For MA companies ONLY, as an approved Training and Development provider, Catalyst Growth Advisors can offer up to 50% off program fees. Click here to see if you qualify. Please click here to order a copy of my book Further, Faster – The Vital Few Steps that Take the Guesswork out of Growth or download the free pdf version.  |