Choosing vs. Deciding: What is the difference?
In everyday life, the terms “choosing” and “deciding” are often used interchangeably, yet they represent distinct cognitive processes. Leveraging insights from Shane Parrish’s and Morten Hansen’s writings, books on clear thinking, and other decision-based research, here are some things to think about.
Choosing: The Process of Selection
Choosing involves the process of selecting from a set of available options. This action is often driven by personal preference or external factors that influence the individual’s desires. Shane Parrish, in his blog Farnam Street, describes choosing as a more emotional and instinctual process. It can be spontaneous and is frequently guided by immediate gratification or subjective tastes.
For instance, when selecting a meal from a menu, one engages in choosing. The options are presented, and the decision is made based on what appeals most at that moment. This process can be quick and does not necessarily require deep analysis.
For many things that are inconsequential or reversible, choosing may be an excellent option but awareness is key.
Deciding: A Deliberate and Analytical Process
On the other hand, deciding is a more deliberate and analytical process. It involves weighing the pros and cons, considering the long-term consequences, and often requires a logical and systematic approach. In “Thinking, Fast and Slow,” Daniel Kahneman contrasts the rapid, intuitive choices (System 1) with the slower, more deliberate decisions (System 2).
Deciding often involves a more structured framework. Please see my decision series from a few years ago. For example, deciding on a career path requires evaluating multiple factors such as job prospects, personal interests, and long-term goals. This process is methodical and seeks to optimize the outcome by considering various dimensions of the problem.
Client example
A long time client endeavored a difficult scenario planning process where they decided to focus on a “joy to use” strategy among several possible options. They looked at two separate options as a final set – joy to use or a low cost strategy. Two teams created scenarios with key initiatives and steps for each. Both options were presented with a set of pros and cons, there was much discussion and debate over the next couple of hours.
A vote was then taken. Eight of the ten participants voted for “joy to use”.
To me, this is an excellent distilled example of how to make a decision.
First we came up with many different scenarios first before we narrowed them down. We then challenged the components of each thinking through how they may play out in real life. We then had each group challenge the other’s thinking to help avoid emotional interference before making the final choice. This process took a few hours but some decision could take days, weeks or even months.
I often recommend two specific approaches to help with decision-making – the Cynefin framework and the WRAP method by Dan and Chip Heath (each of these is discussed in more detail in my Decisions, Decisions, series). The method you choose is less important than a successful on you use well, deliberately and every time you are making a decision whether it take five minutes or five months.
Conclusion
Choosing and deciding, while seemingly similar, are fundamentally different processes. Choosing is often quick, driven by immediate preferences, and less analytical. Deciding, however, is a deliberate, logical process that involves careful consideration and evaluation of various factors. Recognizing these differences can enhance our ability to navigate the complexities of running your business and make more informed, effective decisions.