“Culture eats strategy for breakfast” – Here’s proof

In two short years, Culligan Water Conditioning of Lubbock became one of the top franchises in the country by focusing on and nailing their Core Purpose and Values.  Please note that they had been written down for years but they “came to life” after being asked a few simple questions.

Carry the Water

Dale and Nancy Tardy started Culligan of Lubbock over 50 years ago, originally under the name Rayne Water. Today, Culligan remains in the Tardy family, owned and operated by Joel and Betsy Tardy.

In 2013, Joel hired Gazelles coach Mike Mirau to help accelerate business growth. Reviewing their Core Purpose and Values quickly propelled them to one of the top franchises in the country! This video tells the story:

Carry the Water screenshot

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Published by Bill Flynn

Gazelles Member Advisor and early stage startup specialist with a proven track record with 16 Boston-based startups (9 to date with 5 successful outcomes, advisor to 7 others); SMB to Fortune 500 companies. 20+ years of Senior Sales, Marketing and GM experience in industries including mobile advertising, security, digital advertising, e-commerce and IT. Core Competencies: Player/Coach, Metrics-driven, Execution-based philosophy, Life-long learner

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